B2B Brand Management
Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
(Autor) Philip Kotler
Formato:
Hardcover
£34,99
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Information
Editorial:
Springer International Publishing AG
Formato:
Hardcover
Número de páginas:
None
Idioma:
en
ISBN:
9783031946646
Año de publicación:
2025
Fecha publicación:
18 de Septiembre de 2025
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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