Principles of Marketing
(Autor) Philip Kotler
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Paperback
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Revised edition of the authors' Principles of marketing.
Information
Editorial:
Pearson Higher Education
Formato:
Paperback
Número de páginas:
720
Idioma:
en
ISBN:
9781292269566
Año de publicación:
2019
Fecha publicación:
1 de Enero de 2019
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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