Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
(Autor) Philip Kotler
Formato:
HardCover
£22,00
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Information
Editorial:
John Wiley & Sons Inc
Formato:
HardCover
Idioma:
en
ISBN:
9781394329861
Año de publicación:
2026
Fecha publicación:
23 de Marzo de 2026
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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