Business & Economics

The Effortless Experience

Name: The Effortless Experience
Price: 14.04 GBP
Availability: InStock
ISBN: 9780241003305

Conquering the New Battleground for Customer Loyalty

(Autor) Matthew Dixon

Formato: Paperback

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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

Information

Editorial:

Penguin Books Ltd

Formato:

Paperback

Número de páginas:

None

Idioma:

ISBN:

9780241003305

Año de publicación:

2013

Fecha publicación:

26 de Septiembre de 2013

Matthew Dixon

Matthew Dixon is an award-winning author known for his bestselling book "The Challenger Sale." His writing style is straightforward and practical, offering valuable insights into sales strategies. Dixon's contributions to literature include revolutionizing the way sales professionals approach and engage with customers, making him a thought leader in the field.