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The New Rules of Marketing & PR

The New Rules of Marketing & PR

How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

David Meerman Scott
Paperback
Published: 2024
Marketing and Design in the Service Sector

Marketing and Design in the Service Sector

Enhancing the Customer Experience

Saloomeh Tabari
Hardcover
Published: 2024
No B.S. Guide to Successful Marketing Automation

No B.S. Guide to Successful Marketing Automation

The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing

Dan S. Kennedy, Kennedy Dan S
Paperback
Published: 2024
Meatball Sundae

Meatball Sundae

How new marketing is transforming the business world (and how to thrive in it)

Seth Godin
Paperback
Published: 2024
Unicorns, Hype, and Bubbles

Unicorns, Hype, and Bubbles

A guide to spotting, avoiding, and exploiting investment bubbles in tech

Jeffrey Funk
Paperback
Published: 2024
Transformational Sales Leadership

Transformational Sales Leadership

Sales Leader Perspectives

Christine A. Eastman
Paperback
Published: 2024
Promise, Pitfalls, and Potential of Social Entrepreneurship

Promise, Pitfalls, and Potential of Social Entrepreneurship

Positive Change Unleashed

Sheila Cannon
Hardcover
Published: 2024
The Customering Method

The Customering Method

From CX Dogma to Customer Science

Aarron Spinley
Paperback
Published: 2024
Brand Risk

Brand Risk

Adding Risk Literacy to Brand Management

David Abrahams
Paperback
Published: 2024
Listen to Sell

Listen to Sell

How Your Mindset, Skillset, and Human Connections Unlock Sales Performance

Mike Esterday
Paperback
Published: 2024
How to Retire

How to Retire

20 lessons for a happy, successful, and wealthy retirement

Christine Benz
Paperback
Published: 2024
Cultural Intelligence for Marketers

Cultural Intelligence for Marketers

Building an Inclusive Marketing Strategy

Anastasia Karklina Gabriel
Paperback
Published: 2024