Business & Economics

Brand Risk

Name: Brand Risk: Adding Risk Literacy to Brand Management
Price: 34.19 GBP
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ISBN: 9781032837840

Adding Risk Literacy to Brand Management

(Author) David Abrahams

Format: Paperback

£35.99 Price: £34.19 (5% off)

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Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Information

Publisher:

Taylor & Francis Ltd

Format:

Paperback

Language:

ISBN:

9781032837840

Publish year:

2024

Publish date:

June 24, 2024

David Abrahams

David Abrahams is best known for his novel "The Fates of Samuel." His writing style is characterized by vivid imagery and intricate character development. Abrahams' work explores themes of fate, family, and identity, making significant contributions to contemporary literature through his thought-provoking storytelling.