Business & Economics

The Effortless Experience

Name: The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Price: 14.04 GBP
Availability: InStock
ISBN: 9780241003305

Conquering the New Battleground for Customer Loyalty

(Author) Matthew Dixon

Format: Paperback

£16.99 Price: £14.04 (17% off)

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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

Information

Publisher:

Penguin Books Ltd

Format:

Paperback

Language:

ISBN:

9780241003305

Publish year:

2013

Publish date:

Sept. 26, 2013

Matthew Dixon

Matthew Dixon is an award-winning author known for his bestselling book "The Challenger Sale." His writing style is straightforward and practical, offering valuable insights into sales strategies. Dixon's contributions to literature include revolutionizing the way sales professionals approach and engage with customers, making him a thought leader in the field.