The Classical Marketing Book
Marketing lessons from the Greeks and Romans
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
Anthony Tasgal
Anthony Tasgal is a renowned author known for his book "The Storytelling Book." Tasgal's literary style is engaging and insightful, blending psychology with storytelling to captivate readers. His key contribution to literature lies in his ability to teach the power of storytelling in communication and marketing.
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