Marketing Public Sector Services
(Autor) Jennifer Bean
Formato:
Paperback
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The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop a marketing plan, market research techniques and how to implement a marketing strategy. It is important that public sector services are customer focussed and effective marketing helps to achieve this.
Information
Editorial:
HB Publications
Formato:
Paperback
Número de páginas:
138
Idioma:
en
ISBN:
9781899448777
Año de publicación:
2012
Fecha publicación:
1 de Enero de 2012