Sport Business in Leading Economies
(Autor) Professor James J. Zhang
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Paperback
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From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Information
Editorial:
Emerald Publishing Limited
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781838679231
Año de publicación:
2019
Fecha publicación:
4 de Noviembre de 2019