Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
(Autor) W.Chan Kim
Formato:
Hardcover
£23,00
Precio: £19,10
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Information
Editorial:
Harvard Business School Publishing
Formato:
Hardcover
Número de páginas:
317
Idioma:
en
ISBN:
9781625274496
Año de publicación:
2015
Fecha publicación:
20 de Enero de 2015
W.Chan Kim
W. Chan Kim is a renowned author known for his groundbreaking work "Blue Ocean Strategy." His strategic approach to business and innovation has revolutionized the way companies navigate competitive markets. Kim's writing style is clear, insightful, and practical, making complex concepts accessible to a wide audience.
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