Brand Global, Adapt Local
How to Build Brand Value Across Cultures
(Autor) Katherine Melchior Ray
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Paperback
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Idioma:
en
ISBN:
9781398619715
Año de publicación:
2025
Fecha publicación:
3 de Junio de 2025
Katherine Melchior Ray
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