Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
(Autor) Nancy Harhut
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Paperback
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Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
Information
Editorial:
Kogan Page Ltd
Formato:
Paperback
Número de páginas:
256
Idioma:
en
ISBN:
9781398606487
Año de publicación:
2022
Fecha publicación:
3 de Agosto de 2022
Nancy Harhut
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