Luxury Brand Management and Heritage Revival
Case Studies from the Swiss Watch Industry
(Autor) Professor Pierre-Yves Donze
Formato:
Paperback
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A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Information
Editorial:
Bloomsbury Publishing PLC
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781350545328
Año de publicación:
2026
Fecha publicación:
8 de Enero de 2026
Professor Pierre-Yves Donze
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