Wonder Woman
Marketing Secrets for the Trillion Dollar Customer
(Autor) I. Ellwood
Formato:
Paperback
£44,99
Precio: £44,99
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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Information
Editorial:
Palgrave Macmillan
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781349299782
Año de publicación:
2016
Fecha publicación:
2 de Febrero de 2016