Integrating Marketing and Supply Chain Management
Converging Paths to Holistic Business Success
(Autor) Thomas A. Fotiadis
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Paperback
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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781041096122
Año de publicación:
2025
Fecha publicación:
14 de Noviembre de 2025