Reputation Management
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
(Autor) John Doorley
Formato:
Paperback
£74,99
Precio: £71,24
(5% off)
Generally dispatched in 1 to 2 days
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Information
Editorial:
Taylor & Francis Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9781032577982
Año de publicación:
2025
Fecha publicación:
7 de Abril de 2025