The Choice Factory
25 behavioural biases that influence what we buy
(Autor) Richard Shotton
Formato:
Paperback
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"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Information
Editorial:
Harriman House Publishing
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780857196095
Año de publicación:
2018
Fecha publicación:
12 de Febrero de 2018
Richard Shotton
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