Business & Economics

Brandwashed

Name: Brandwashed
Price: 18.74 GBP
Availability: OutOfStock
ISBN: 9780749465049

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

(Autor) Martin Lindstrom

Formato: Paperback

£24,99 Precio: £18,74 (25% off)

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Marketing visionary Martin Lindström has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

Information

Editorial:

Kogan Page Ltd

Formato:

Paperback

Número de páginas:

None

Idioma:

ISBN:

9780749465049

Año de publicación:

2012

Fecha publicación:

3 de Enero de 2012

Martin Lindstrom

Martin Lindstrom is a Danish author and brand consultant known for his best-selling book "Buyology: Truth and Lies About Why We Buy". Lindstrom's writing style is engaging and insightful, offering readers a deep understanding of consumer behavior and the psychology behind marketing strategies. His work has revolutionized the field of branding and marketing.