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Jeff Bezos and the Rise of Amazon.com

(Autor) Richard L. Brandt
Formato: Paperback
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Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.

Information
Editorial:
Penguin Books Ltd
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780670920679
Año de publicación:
2012
Fecha publicación:
1 de Enero de 2012

Richard L. Brandt

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