Business for Punks
Break All the Rules – the BrewDog Way
(Autor) James Watt"Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms."
James Watt
James Watt was a Scottish inventor best known for his improvements to the steam engine, which revolutionized the Industrial Revolution. His precise and innovative engineering work paved the way for modern machinery and power systems. His contributions to literature are minimal, as his focus was primarily on scientific and mechanical advancements.