The Advertising Effect
How to Change Behaviour
(Autor) Adam Ferrier
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Paperback
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Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Information
Editorial:
Oxford University Press Australia
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780195593921
Año de publicación:
2014
Fecha publicación:
1 de Enero de 2014