Social Business Imperative, The
Adapting Your Business Model to the Always-Connected Customer
(Autor) Clara Shih
Formato:
Paperback
£18,49
Precio: £3,84
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This book articulates the pervasiveness of and the possibilities provided by social media for business. It further details an action plan for organizations to adapt and thrive in today's social and digital era. The book also provides a toolkit of systems, strategies, and technologies that have been proven effective across the customer lifecycle, from marketing and branding to sales and customer service.
Information
Editorial:
Pearson
Formato:
Paperback
Número de páginas:
None
Idioma:
en
ISBN:
9780134263434
Año de publicación:
2016
Fecha publicación:
22 de Abril de 2016
Clara Shih
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