Books by David A. Aaker

David A. Aaker

Filtro
Brand Relevance

Brand Relevance

Making Competitors Irrelevant

David A. Aaker
Hardcover
Publicada: 2011
Building Strong Brands

Building Strong Brands

David A. Aaker
Paperback
Publicada: 2010
Brand Leadership

Brand Leadership

David A. Aaker
Paperback
Publicada: 2009