Services Marketing
People, Technology, Strategy (Ninth Edition)
(Author) Jochen Wirtz"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
Jochen Wirtz
Jochen Wirtz is a prolific German author renowned for his critically acclaimed novel "The House of Shadows." His poetic prose and intricate storytelling captivate readers, exploring themes of identity and loss. Wirtz's contribution to literature lies in his ability to craft profound narratives that resonate with audiences worldwide.
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