YouTubers
How YouTube Shook Up TV and Created a New Generation of Stars
(Author) Chris Stokel-WalkerTwo billion people now watch YouTube. Yet stars such as KSI and PewDiePie mystify many. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success? Chris Stokel-Walker has spoken to more than 100 insiders for this – the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry, while getting the facts on brand deals, burnout and authenticity. Delve into the real lives of YouTubers, discover their true impact on society, and see the future of social media.
Chris Stokel-Walker
Chris Stokel-Walker is a British journalist and author known for his investigative work in the field of internet culture. His most famous work, "YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars," explores the rise of online influencers and their impact on modern media. His writing style is engaging and insightful, offering a unique perspective on the intersection of technology and culture. Stokel-Walker's key contribution to literature lies in his ability to shed light on emerging trends and phenomena shaping our digital world.
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