Marketing Public Sector Services
(Author) Jennifer Bean
Format:
Paperback
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The book sets out key principles of marketing and applies them to the public sector. The content includes the marketing mix, how to develop a marketing plan, market research techniques and how to implement a marketing strategy. It is important that public sector services are customer focussed and effective marketing helps to achieve this.
Information
Publisher:
HB Publications
Format:
Paperback
Number of pages:
138
Language:
en
ISBN:
9781899448777
Publish year:
2012
Publish date:
Jan. 1, 2012