Buyology
How Everything We Believe About Why We Buy is Wrong
(Author) Martin LindstromHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
Martin Lindstrom
Martin Lindstrom is a Danish author and brand consultant known for his best-selling book "Buyology: Truth and Lies About Why We Buy". Lindstrom's writing style is engaging and insightful, offering readers a deep understanding of consumer behavior and the psychology behind marketing strategies. His work has revolutionized the field of branding and marketing.