Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
(Author) W.Chan Kim
Format:
Hardcover
£23.00
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Information
Publisher:
Harvard Business School Publishing
Format:
Hardcover
Number of pages:
317
Language:
en
ISBN:
9781625274496
Publish year:
2015
Publish date:
Jan. 20, 2015
W.Chan Kim
W. Chan Kim is a renowned author known for his groundbreaking work "Blue Ocean Strategy." His strategic approach to business and innovation has revolutionized the way companies navigate competitive markets. Kim's writing style is clear, insightful, and practical, making complex concepts accessible to a wide audience.
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