Marketing Planning in a Total Quality Environment
(Author) William Winston
Format:
Hardcover
£135.00
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Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
Information
Publisher:
Taylor & Francis Inc
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9781560249382
Publish year:
1995
Publish date:
Aug. 21, 1995