Principles of Marketing for a Digital Age
(Author) Tracy L. Tuten
Format:
Paperback
£58.99
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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Information
Publisher:
Sage Publications Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781529779790
Publish year:
2022
Publish date:
Dec. 27, 2022
Tracy L. Tuten
Tracy L. Tuten is a renowned author and marketing expert known for her groundbreaking book "Social Media Marketing." Her writing style is clear, concise, and highly informative, making complex concepts accessible to all readers. Tuten's work has revolutionized the field of digital marketing and continues to inspire professionals worldwide.
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