Business & Economics

The Making of a Status Symbol

Name: The Making of a Status Symbol
Price: 17.99 GBP
Availability: InStock
ISBN: 9781526188410

A Business History of Rolex

(Author) Pierre-Yves Donze

Format: Paperback

£20.00 Price: £17.99 (10% off)

In Stock

(Limited availability – contact us to confirm)

Add to basket Add to wishlist

Generally dispatched in 1 to 2 days

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

Information

Publisher:

Manchester University Press

Format:

Paperback

Number of pages:

None

Language:

ISBN:

9781526188410

Publish year:

2025

Publish date:

June 3, 2025

Pierre-Yves Donze

Pierre-Yves Donze is a Swiss author known for his novel "The Shadow of the Mountain," a gripping tale of love and loss set against the backdrop of the Swiss Alps. His lyrical prose and vivid imagery have earned him acclaim for his ability to transport readers to another world.