Contagious
How to Build Word of Mouth in the Digital Age
(Author) Jonah Berger
Format:
Paperback
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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Information
Publisher:
Simon & Schuster Ltd
Format:
Paperback
Number of pages:
244
Language:
en
ISBN:
9781471111709
Publish year:
2014
Publish date:
Jan. 16, 2014
Jonah Berger
Jonah Berger is a renowned author and marketing professor, best known for his book "Contagious: How Things Catch On." His writing style is engaging and accessible, blending research with real-world examples. Berger's key contribution to literature lies in his exploration of the science behind viral ideas and products.
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