Business & Economics

Applied Consumer Psychology

Name: Applied Consumer Psychology: How to use psychological insights in marketing
Price: 38.79 GBP
Availability: InStock
ISBN: 9781398620797

How to use psychological insights in marketing

(Author) Gareth J Harvey

Format: Paperback

£39.99 Price: £38.79 (3% off)

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Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Information

Publisher:

Kogan Page Ltd

Format:

Paperback

Language:

ISBN:

9781398620797

Publish year:

2025

Publish date:

Dec. 3, 2025