Applied Consumer Psychology
How to use psychological insights in marketing
(Author) Gareth J Harvey
Format:
Paperback
£39.99
Price: £38.79
(3% off)
In Stock
Generally dispatched in 1 to 2 days
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781398620797
Publish year:
2025
Publish date:
Dec. 3, 2025
Gareth J Harvey
Other related
What’s Stopping You?
11 Cheatcodes to Unlock the Life You Want
Timothy Armoo
Hardcover
Published:
2026
The Other Side of Change
Who We Become When Life Makes Other Plans
Maya Shankar
Paperback
Published:
2026
The Wolf of Investing
My Playbook for Making a Fortune on the Stock Market - the essential guide to building wealth from the Wolf of Wall Street
Jordan Belfort
Paperback
Published:
2026
Seven Myths About Money
And the Truth About Finding Financial Freedom
Rob Dix
Paperback
Published:
2026
Taking Manhattan
The extraordinary events that created New York and shaped America
Russell Shorto
Paperback
Published:
2026
Billionaire Backlash
The Age of Corporate Scandal and How it Could Save Democracy
Pepper Culpepper
Hardcover
Published:
2026