Brand Global, Adapt Local
How to Build Brand Value Across Cultures
(Author) Katherine Melchior Ray
Format:
Paperback
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Language:
en
ISBN:
9781398619715
Publish year:
2025
Publish date:
June 3, 2025
Katherine Melchior Ray
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