Luxury Brand Management and Heritage Revival
Case Studies from the Swiss Watch Industry
(Author) Professor Pierre-Yves Donze
Format:
Paperback
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A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
Information
Publisher:
Bloomsbury Publishing PLC
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781350545328
Publish year:
2026
Publish date:
Jan. 8, 2026
Professor Pierre-Yves Donze
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