Marketing
An Introduction -- Global Edition
(Author) Gary ArmstrongFor principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to "big data" and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.
Gary Armstrong
Gary Armstrong is a renowned author known for his gripping novel "The Bridge of Lost Souls," which explores themes of redemption and forgiveness. His lyrical prose and intricate character development have captivated readers worldwide. Armstrong's contributions to literature include shedding light on the complexities of human emotions and relationships.
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