Principles of Marketing, Global Edition
(Author) Philip Kotler
Format:
Paperback
Price: £76.99
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Information
Publisher:
Pearson Education Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781292449364
Publish year:
2023
Publish date:
April 26, 2023
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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