Marketing Communications
A European Perspective
(Author) Patrick De Pelsmacker
Format:
Paperback
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Information
Publisher:
Pearson Education Limited
Format:
Paperback
Language:
en
ISBN:
9781292327891
Publish year:
2021
Publish date:
Feb. 4, 2021
Patrick De Pelsmacker
Patrick De Pelsmacker is a renowned Belgian author known for his novel "Advertising Research: The Internet, Consumer Behavior, and Strategy." His writing style is characterized by thorough research and insightful analysis of consumer behavior. De Pelsmacker has made significant contributions to the field of advertising and marketing literature.