Principles of Marketing

(Author) Philip Kotler
Format: Paperback
Price: £71.99
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Information
Publisher:
Pearson Education Limited
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781292269566
Publish year:
2019
Publish date:
Nov. 21, 2019

Philip Kotler

Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.

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