Services Marketing
Integrating Customer Focus Across the Firm ISE
(Author) Valarie Zeithaml
Format:
Paperback
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"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Information
Publisher:
McGraw-Hill Education
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781266287152
Publish year:
2023
Publish date:
Jan. 1, 2023