Marketing
The Core
(Author) Roger Kerin"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
Roger Kerin
Roger Kerin is an esteemed author known for his groundbreaking work "Marketing: The Core," a widely used textbook in marketing education. His writing style is clear, concise, and practical, making complex concepts accessible to readers. Kerin's key contributions lie in his ability to simplify marketing principles for students and professionals alike.