Business & Economics

Scaling the Tail

Name: Scaling the Tail: Managing Profitable Growth in Emerging Markets
Price: 66.49 GBP
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ISBN: 9781137543530

Managing Profitable Growth in Emerging Markets

(Author) Seung Ho Park

Format: Hardcover

£89.99 Price: £66.49 (26% off)

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Information

Publisher:

Palgrave Macmillan

Format:

Hardcover

Language:

ISBN:

9781137543530

Publish year:

2015

Publish date:

Aug. 6, 2015