Perspectives in Marketing, Innovation and Strategy
(Author) Philip Kotler
Format:
Paperback
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Information
Publisher:
Taylor & Francis Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9781032574868
Publish year:
2024
Publish date:
Dec. 18, 2024
Philip Kotler
Philip Kotler is a renowned marketing expert and author, best known for his groundbreaking book "Marketing Management." His writing style is clear, concise, and academic, making complex marketing concepts accessible to all. Kotler's key contributions to literature include shaping modern marketing theory and practice worldwide.
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