Business & Economics

Strategic International Marketing

Name: Strategic International Marketing
Price: 37.99 GBP
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ISBN: 9781032467733

Strategy Development and Implementation

(Author) Carl Arthur Solberg

Format: Paperback

£39.99 Price: £37.99 (5% off)

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Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Information

Publisher:

Taylor & Francis Ltd

Format:

Paperback

Number of pages:

None

Language:

ISBN:

9781032467733

Publish year:

2024

Publish date:

June 3, 2024

Carl Arthur Solberg

Carl Arthur Solberg was a renowned American writer best known for his novel "The Norwegian Immigrant." His writing style was characterized by vivid imagery and emotional depth, capturing the struggles and triumphs of immigrant life in the late 19th century. Solberg's work shed light on the immigrant experience and enriched American literature.