International Entrepreneurship
Globalization of Emerging Businesses
(Author) Alan M. Rugman
Format:
Hardcover
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Focuses on the phenomenon of globalization, and specifically its relevance to and impact on small business and entrepreneurship. This book presents four sections; and helps readers to better understand and anticipate the dramatic changes coming, and to design appropriate corporate strategic responses.
Information
Publisher:
Emerald Publishing Limited
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9780762304585
Publish year:
1999
Publish date:
Sept. 23, 1999
Alan M. Rugman
Alan M. Rugman was a renowned scholar in the field of international business, known for his groundbreaking work on the theory of the multinational enterprise. His most famous work, "The End of Global Strategy," challenged traditional approaches to global business strategy. Rugman's writing was characterized by its depth of analysis and theoretical rigor, making significant contributions to the field of international business literature.