Malcolm McDonald on Key Account Management
(Author) Malcolm McDonald
Format:
Paperback
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Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.
Information
Publisher:
Kogan Page Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780749480776
Publish year:
2017
Publish date:
Aug. 3, 2017
Malcolm McDonald
Malcolm McDonald is a renowned British author known for his best-selling novel "Marketing Plans: How to Prepare Them, How to Use Them." His straightforward and practical writing style has made him a leading authority in the field of marketing literature. McDonald's key contributions include providing invaluable guidance on strategic marketing planning.
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