Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
(Author) Roland T Rust
Format:
Hardcover
£42.99
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Information
Publisher:
Simon & Schuster
Format:
Hardcover
Number of pages:
None
Language:
en
ISBN:
9780684864662
Publish year:
2000
Publish date:
Dec. 4, 2000