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Jeff Bezos and the Rise of Amazon.com
(Author) Richard L. Brandt
Format:
Paperback
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Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.
Information
Publisher:
Penguin Books Ltd
Format:
Paperback
Number of pages:
None
Language:
en
ISBN:
9780670920679
Publish year:
2012
Publish date:
Jan. 1, 2012